BRAEMAR TOURISM GROUP
This Blog is for Members to comment and express their ideas for attracting and promoting business in Braemar.
Friday, 13 September 2013
Wednesday, 20 February 2013
NEW BRAEMAR SCOTLAND WEBSITE
BRAEMAR COMMUNITY WEBSITE
To help in the process of updating
the Braemar Scotland website,
we need some photographs that we can include
in the new site.
The photographs need to show Braemar at it’s best; they
can be pictures of the village, events, surrounding countryside, people or wildlife - the list is endless.So be inspired! Please email your photos to the Tourism Group e-mail address.
The photos need to be original and free from any copyright and allowed to be copied and used on the new site.
The best photograph, as judged by the committee, will receive a £20.00 prize and the ‘honour’ of having their photo on the new website front page for thousands to see!
Wednesday, 30 January 2013
Community Action Plan page 2
Delivering the Braemar Community Action PLan
- Braemar Community Council
- Co-ordinating Group formed from sub-groups
- Braemar Tourism Group
- Services Group
- Young People
- Braemar Community
- Actions, Partners & Timescales -
Key to organisations and partners
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Item
|
Abbreviation
used
|
Organisation
|
1.
|
AC
|
Aberdeenshire Council
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2.
|
BCC
|
Braemar Community
Council
|
3.
|
BCL
|
Braemar Community
Limited
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4.
|
BRHS
|
Braemar Royal
Highland Society
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5.
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BTG
|
Braemar Tourist Group
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6.
|
BVH
|
Braemar Village
Hall
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7.
|
CBP
|
Cairngorms Business Partnership
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8.
|
CHA
|
Castleton Hall Association
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9.
|
CNPA
|
Cairngorms National Park
Authority
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10.
|
COAT
|
Cairngorms Outdoor Access Trust
|
11.
|
DDDP
|
Deeside Donside
Development Project
|
12.
|
HS
|
Historic Scotland
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13.
|
IE
|
Invercauld Estate
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14.
|
MAP
|
Marr
Area Partnership
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15.
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ME
|
Mar
Estate
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16.
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MLE
|
Mar
Lodge Estate
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17.
|
NTS
|
National Trust for Scotland
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18.
|
RDP
|
Royal Deeside Partnership
|
19.
|
SE
|
Scottish Enterprise
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20.
|
SEPA
|
Scottish Environmental
Protection Agency
|
21.
|
SNH
|
Scottish Natural Heritage
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22.
|
VS
|
Visit Scotland
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Theme 1
Visitor strategy, attractions &
services
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Item
|
Title
|
Description
|
Key Partners
|
Short-term
Actions
|
Medium-term
Actions
|
Long-term Actions
|
1.
|
Visitor
strategy
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To develop
and promote
an agreed
plan
to attract and meet the
expectations of visitors
to the Braemar area, satisfying
the needs of those passing
through as well as those choosing to stay overnight or longer.
|
BTG, BCL, BCC , RHS,
CNPA,
CBP, NTS, AC, VS,
retail,
hotels, estates.
|
Establish the remit for
an inclusive steering
group. Commission a study and define a workplan.
|
Branding.
Visitor promotion.
Signage
and interpretation. Coordinate, enhance and promote visitor services.
|
|
2.
|
Braemar
Castle & Visitor
Centre
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To conserve, improve and develop
Braemar Castle as a must-see visitor attraction
with quality modern facilities housed in a Visitor
Centre with reception area, toilets, shop and catering.
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BCL, HS, volunteers.
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Volunteers recruited
covering: interpretation, shop and ticket sales. gardening, administration, marketing, fund raising and event organisation. The roof also requires repairs.
|
Develop the learning
experience the castle offers through schools as well as other educational establishments and special
interest groups. Create a venue for
corporate entertainment, including weddings and small scale music and drama.
|
Develop the
interpretation
of the collections, history and context of the castle to enhance and refresh the visitor experience. Provide employment.
|
3.
|
Kindrochit
Castle
|
To raise the profile
of both Kindrochit
Castle structures, explaining their historical significance.
|
AC, HS, CNPA.
|
Cut back vegetation.
Form a Friends of Kindrochit or Adoption group from among the community to look after the Castle in the future.
|
Stabilise and
consolidate the walls, improve access (including disabled access), install feature
lighting and install interpretive material with directional signage in the village.
|
Establish a
maintenance programme for the future, in collaboration
with AC and community volunteers.
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4.
|
Highland
Games Heritage
Centre
|
To explore
the opportunity to harness
the Braemar Gathering’s
international reputation, creating a year-round attraction.
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BRHS
|
Commission
a
feasibility study.
|
Develop proposals
and funding strategy.
|
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5.
|
St Margaret’s
Church
|
To restore
the St Margaret’s Church
building and develop
it as a hub for arts-related activities, enhancing Braemar as a tourist destination.
|
AC, BCC, BCL, CNPA,
BRHS, HS, IE, MAP, NTS,
SE, voluntary Project Team, Aberdeen University, Architectural Heritage Fund, Scottish Episcopal Church, Scottish Redundant Churches Trust.
|
A formal Feasibility
Study (Iridescence & Tourism UK) and an Options
Appraisal (Simpson &
Brown) has been commissioned
|
Develop detailed,
costed plans, a funding strategy and long-term governance arrangements, probably through the creation
of a board of trustees.
|
Create new
employment opportunities as well as boosting revenues for local businesses.
|
6.
|
Footpath
network
|
To develop an interconnected
network of footpaths around
the village, ensuring
consistent signage, monitoring, maintenance and promotion.
|
BCC, BTG, CNPA, COAT,
IE, ME, NTS.
|
A working group
has
already been formed to scope out improvements
to be introduced during 2013.
|
7.
|
Dee
footbridge
|
To construct a footbridge
over the
River Dee and associated paths to connect with the existing network.
To improve the range of pedestrian and cycle routes
to promote Braemar as a sustainable visitor
destination by being a hub for walking and
cycling.
|
BCL, CNPA,
SNH, SEPA,
AC, SE, volunteers.
|
A Facebook
page for
the Dee Bridge has been set up to elicit comments
from the community
and other interested parties. Volunteers will be needed in future: raising awareness.
|
Develop initiatives to
ensure that existing under-utilised car parks are brought into use.
|
Completion of the
Dee Bridge is likely to take at least
two years. Further plans for a connecting path to the east (Keiloch and old Brig o’ Dee) along the south of the A93 may be developed.
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8.
|
Glenshee Ski
Centre
|
To explore
an integrated approach to
visitor management,
attracting visitors for Braemar and the Ski Centre.
|
BTG, BCC, Glenshee Ski
Centre.
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9.
|
Braemar Golf
Club
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To partner with Braemar Golf Club,
building visitor numbers through new joint marketing initiatives.
|
BTG, BCC, Braemar
Golf
Club.
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Theme 2
Community facilities, services & transport
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Item
|
Title
|
Description
|
Key Partners
|
Short-term
Actions
|
Medium-term
Actions
|
Long-term Actions
|
1.
|
Corriemulzie
Hydro
|
To build a community
hydro scheme
on the Corriemulzie Burn on Mar
Estate,
with income generated made available for local projects.
|
BCL, ME, DDDP, AC,
CNPA.
|
The project currently
has
90% loan funding
from
Community Energy Scotland for up to £59K to progress the project to planning application
stage. To date, £28K of this has
|
Develop detailed
design and build
programme.
|
It is expected that this
project will require
2
to 3 years to completion.
|
been spent,
mainly to
fund statutory consents
and feasibility studies.
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2.
|
Braemar
Village Hall &
Castleton
Hall
|
To ensure that both halls are
sufficiently
kitted-out,
maintained,
promoted
and utilised to serve the community
and, as appropriate, visitors.
|
BVH,
CHA, the
community.
|
Repair roof and
explore potential for
renewable heating system.
|
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3.
|
Adult
learning
classes
|
To identify
and meet the demands for
adult learning opportunities to
benefit local
people.
|
RDP.
|
Link
to Upper Deeside
Learning Centre.
Commission needs assessment
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4.
|
Recycling,
composting
and refuse
|
To ensure that appropriate recycling,
composting and uplift facilities are in
place to serve local businesses and residents, thereby helping
to reduce Braemar’s carbon footprint.
|
AC, the community.
|
Initiate new
discussions to review
current service and needs.
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5.
|
Noticeboards
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To ensure that well-sited, well-
designed and durable noticeboards are in place
to help inform local residents and visitors of news, events and local
meetings.
|
AC, BCC, CNPA,
NTS.
|
New noticeboards
have been developed, with sponsorship obtained to meet their costs, and will be in place during
2013.
|
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6.
|
Emergency
health
care
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To explain
how the existing services
available meet the emergency health care needs of Braemar, and how they are accessed.
|
BCC, the local
GP.
|
Collaborate with the
emergency services and the local GP to promote and support First Responders in the village.
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7.
|
Sports
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To investigate the
feasibility of
building a tennis court
in Braemar.
|
AC, BCC, ?????
|
Identify potential
partners and research
|
potential sources of
funding.
|
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9.
|
Bus
links to
the south
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To secure
a bus service serving
Braemar from the South, opening up
new opportunities to bring visitors to the village, as well as serving the needs of Braemar residents.
|
BCC, CNPA,
Nestrans.
|
Initiate dialogue with
agencies and bus
company.
|
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10.
|
Links
to
Aberdeen
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To secure
additional bus services,
including an express service, from Braemar to the North.
|
BCC, AC, bus companies.
|
Address potential for
express service from Banchory
with Marr Bus Forum.
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Theme 3
Young people
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||||||
Item
|
Title
|
Description
|
Key Partners
|
Short-term
Actions
|
Medium-term
Actions
|
Long-term Actions
|
1.
|
Youth club
|
To establish a Youth Club in The
Shieling
for Aboyne
Academy pupils. It is intended that the Youth
Club will be held fortnightly
during term time, with the
possibility to extend
it throughout the year.
|
AC Community Learning
& Development, volunteers.
|
Volunteers have
already trained in Youth Development. Consult with
young people about what they want from
a Youth Club. Funding plan to be investigated.
|
Provide the
facilities
that young people want to ensure they remain engaged.
|
|
2.
|
Landscaping
and park areas
|
To ensure that the play park contains
appropriate play equipment, providing a safe and stimulating environment for children in the village. Also, to ensure that
general landscaping in the village is attractive and well-maintained.
|
AC, BCC, the community.
|
Review play park
drainage and equipment. Review general landscaping in the village.
|
Restore the
fountains.
|
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Theme 4
Housing, employment & the economy
|
||||||
Item
|
Title
|
Description
|
Key Partners
|
Short-term
Actions
|
Medium-term
Actions
|
Long-term Actions
|
1.
|
Affordable
housing
|
To ensure that there is sufficient
appropriate affordable housing to
match
demand.
|
AC, IE, ME, Castlehill
Housing Association.
|
Meet with affordable
housing providers to
assess demand and likely options for development.
|
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2.
|
Business units
|
To ensure that there are sufficient
business units
to meet Braemar’s needs and promote their availability.
|
AC, BCC.
|
Audit
all business unit
accommodation in Braemar and publish a regular
update on space becoming available.
|
Gauge demand for
additional space through a further survey, collaborating with
potential partners, if required, to bring
on new units.
|
|
3.
|
Skills
training
for employment
|
To identify
what additional
employment skills are required, such as customer care training, and develop a delivery plan.
|
AC, BCC, BTG, IE, ME,
NTS, local tradesmen and businesses.
|
Establish a working
group to gauge demand, identify existing training available, and promote new opportunities.
|
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4.
|
Mobile
signal,
broadband and radio reception
|
To ensure that the local
communications infrastructure delivers the best possible
service for business and the community.
|
AC, BCC, the community.
|
Set up meetings with
key infrastructure providers to determine what improvements are achievable.
|
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5.
|
Energy
efficiency
|
To improve energy efficiency,
reduce
heating bills by exploring schemes
such
as The Green Deal, and make
|
AC, BCC, SG, energy
providers, the
community.
|
Assess relevant
schemes and integrate
their promotion.
|
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information
and assistance
available
to local
residents and businesses.
|
Other Projects
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Item
|
Title
|
Description
|
1.
|
Black
House
|
Build
a Black House, including a mock-up illicit still, in the
grounds of Braemar Castle. Sheep and
Highland Cattle
could compliment the Castle as an attraction.
|
2.
|
Auchtavan
|
Provide a visitor
centre showing the history of how the community
would have lived in years gone
by.
Volunteers would
be needed to staff
the centre on open days, currently 4 per year, but this would be extended if/when the visitor centre is opened.
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3.
|
Guide Shieling
|
The Guide
Shieling is owned and operated
by the Guide
Association although there is no Girl Guide Pack
in Braemar. The Scout
Association, catering for boys and girls from
the age of 5, has active groups of Cubs, Beaver, Scouts and Explorers. There is an opportunity to increase use of the building for the benefit
of the wider community.
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4.
|
Swimming pool
|
The village
survey confirmed that
a swimming pool,
for use by the Braemar community
and visitors,
would
serve as a significant visitor attraction and popular
local amenity.
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